Facebook is undoubtedly the number one Social Media website. With hundreds of millions of members and growing fast, if Facebook isn’t part of your businesses online marketing strategy you’re missing out on a big opportunity.

From a business perspective, Facebook Marketing Gold Coast all the boxes. Firstly it’s a Social Media website where people choose to ‘hang out’ and more importantly, ‘need’ to hang out if they’re to keep up with their friends and colleagues.

The advantage of this is that users WANT to be there, it’s not just cool, it’s a genuine online environment to share and receive things of interest, not just from friends but products, services and brands they’re interested in.

Facebook is an up-to-the-minute Social site, what other medium provides this level of time relevancy? Twitter comes close but it’s just not as personal. People want their friends and colleague’s updates, not necessarily the latest celebrity breakup news.

Secondly, it’s visually appealing. The design, colors, layout and content on Facebook appeals to ‘most’ people. It’s not a ‘sales’ environment, although there are many avenues for a business to promote and sell their products and services. People hate being sold to. They love to buy; they just don’t like being sold to.

That’s why Facebook Marketing Gold Coast is perhaps the most powerful marketing platform available today.

In addition to a Facebook ‘profile’ which is for personal use, Facebook also offers Facebook ‘Pages’ for businesses to promote themselves. Think of it like a mini-website within Facebook that allows you to connect with prospects and customers. There are many elements to maximizing your Facebook Page for business and this will be the focus of this article…

Ways to Use Facebook Marketing Gold Coast… How Facebook Helps Your Business be more social…

  1. The LIKE button – at the top of a Facebook Business Page is a ‘LIKE’ button. When users click the Like button, from then on they will receive the ‘updates’ or ‘posts’ from that particular Facebook Page’s ‘Wall’. The Wall is the epicenter for engaging with ‘fans’ on a Facebook Page.

Once a user clicks the like button, any updates from that business’s Page will appear in the users ‘News Feed’, which is the first page the user, sees when they log into their Facebook account.

  1. The Wall – there are three 3 default menu items on a Facebook Page. They are ‘Wall’, ‘Info’ and ‘Photos’. The Wall is where your ‘conversations’ with your fans occurs. You can post updates about your business, products, services, news, and items of interest, anything you can think of!

Fans that read your post can then click ‘like’ in response to what you’ve written and may choose to ‘comment’, sharing their thoughts and opinion in relation to your post. This is where you can really connect with prospects and customers to generate conversations that help to build trust, credibility and expand your relationship with your fans.

  1. Sharing – when you post on your Wall fans also have the option to ‘share’ the post, meaning that they can tell their friends about the post which opens up further opportunities for new fans. This is where Social Media becomes ‘viral’. If you consistently create posts that are shared, you can attract quite a number of new fans at zero cost to you.
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